Experience
User Interface Designer
February 2006 to October 2009, Atlanta GA
Created wireframes, site maps, visual design and assured usability for applications and websites. Redesigned GDOT public website and wrote the GDOT Website Style Guide. Designed user interface standards and templates for online applications, to streamlined production and development. Redesigned the corporate intranet.
Art Director
December 2004 to February 2006, Atlanta GA
Art directed external advertising agency in concept creation and design of online marketing deliverables. Hands on design for select projects. Supported the corporate-wide rebranding effort and launch of new public website.
Art Director
March 2001 to December 2004, Atlanta GA
Designed the graphic user interface of the first self-checkout for United Kingdom grocer, Waitrose. Information architected and designed corporate travel reservation application template, which allowed quick and easy rebranding across identities of many different companies.
Art Director Design Consultant
August 1999 to March 2001, Atlanta GA
Led design teams in concept creation and visual direction of creative projects. Delivered creative presentations for new business pitches. Used strong knowledge of advertising and brand building to deliver strategic solutions for Fortune 1000 companies. Collaborated with multi-disciplinary teams on budget estimating, scheduling.
Art Director
July 1997 to August 1999, Boston MA and Atlanta GA
Art directed and designed print advertising, print collateral as well as online advertising and websites for clients including Digitas, Clarke Goward, Hill Holliday, and Ingalls Advertising. Work included concept development, design and execution of final artwork.
Designer
January 1996 to July 1997, Boston, MA
Responsibilities included art direction and design of print advertising, corporate identity and collateral, as well as, web sites, online advertising and multimedia presentations. Collaborated with strategists, copywriters, designers and developers to solve project challenges.
Designer
August 1995 to January 1996, Boston, MA
Design and execution for print advertising, collateral and new business pitches. Followed projects through from concept creation to final output.
Software Skills
Adobe Photoshop, Illustrator, Flash, Dreamweaver, Fireworks, InDesign and Acrobat. Microsoft Visio, Word, PowerPoint and Excel.
Education
Northeastern University
Graphic Design Certificate
Georgia State University
BBA Marketing
Bio
Bobby's experience in branding, graphic design and information design together with a developed understanding of business strategy provide for a unique approach to design.
Throughout his career, Bobby has leveraged his knowledge of user centered design and information architecture on projects for brands such as SunTrust, Credit Suisse First Boston, Southern Company, and Georgia Pacific, and further developed his client presentation and management skills. Prior to joining Fusive, he worked as Art Director and Designer at Digitas and Gearon Hoffman Advertising in Boston, developing websites and online campaigns for American Express, Invesco, NetBank, Duofold, and Amazon.com.
Bobby's unique approach towards design form and function is illustrated in the simplicity and intuitive nature of his work.
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